Why this matters now
November TV deals have started early this year. Big UK/EU retailers have opened their 2025 “early Black Friday” pages and put the popular sizes on sale first — 55″ and 65″ 4K, plus a few OLED models. That means buying now is perfectly fine; waiting until the 28th could just mean the exact model is gone. Currys, John Lewis, Argos and AO are all showing live TV offers, and tech sites are treating them as current, not teaser deals.
What’s actually discounted
Currys’ Black Friday 2025 TV page is already listing Samsung Neo QLED and Hisense QLED with real money off. Some 55″ 4K sets have dropped by a few hundred pounds compared to October. Argos and AO are pushing value 50–55″ 4K TVs under £400, which is perfect for bedrooms or smaller lounges. John Lewis is selling the same tier of TVs but with the better delivery/returns experience, so even when the number looks similar, the overall deal is nicer.
Why retailers are doing it early
Retailers want TV buyers to spread out through November, not rush on one weekend. They also want to clear the most popular sizes first, because that’s where people compare the most. And they know shoppers are already checking “Currys vs John Lewis vs Argos,” so they’re putting real TVs on the page now.
How to shop it smartly
Pick the size first — 55″ and 65″ have the best reductions right now. If an OLED has dropped into your budget in mid-November, take it, because OLED stock is what thins out closest to Black Friday. Check delivery and installation; John Lewis often includes it, which makes the deal effectively better. If the same model is on two sites, check the return window or warranty — that’s sometimes worth more than £20 off.
Key Points
- 55–65″ 4K and some OLEDs already discounted
- Currys, John Lewis, Argos, AO have live TV pages
- OLED in budget now → good time to buy
- Delivery/returns can decide which store to choose
- Buying before Black Friday is fine this year
Takeaway
November 2025 is acting like a full TV month, not a one-day sale. With real offers already on UK/EU stores, a good 4K or OLED TV can be bought today without waiting — and doing it now avoids the “out of stock” problem on the exact model you wanted.